Pharrell Williams, One Direction To Headline Apple's Annual Music Festival

19/08/2015 2:55 PM AEST | Updated 15/07/2016 12:50 PM AEST
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So Apple has revealed its line-up for the 2015 Apple Music Festival, and it’s pretty good.

Pharrell Williams, One Direction, Florence + The Machine and Disclosure are headlining this year’s event (formerly the iTunes Festival) and, what’s better, you can watch it all for free.

Fans and music lovers can view the performances live and on-demand via Apple Music, which basically means you can brag Pharrell Williams performed live at your party (even if you actually just tuned in eating Cheezels on your couch – either way, #PharrellForever).

The Festival will also let fans access behind-the-scenes footage on Beats 1, as well as material straight from the artists themselves via Apple Music Connect.

“We wanted to do something really special for music fans this year,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “The Apple Music Festival is a greatest hits set of ten unbelievable nights featuring some of the best performers on the planet appearing live and interacting directly with their fans on Connect and Beats 1.”

For die-hard festival fans, yes, you read right. This year’s event will only go for ten days instead of the usual month. Kicking off on September 19, it’s still a while away, but here’s a gif of Pharrell with a teddy bear to tide you over in the meantime.

(You’re welcome).

via GIPHY

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