The appointment of Adam Goodes as David Jones’ latest brand ambassador has come under racist and abusive fire on social media.
Goodes on Sunday announced his first role since retiring from AFL last month: brand ambassador and reconciliation adviser with department store David Jones.
While most received the news positively, the decision gave rise to a flood of abusive and offensive commentary on the David Jones Facebook Page.
Goodes joined brand ambassador Jessica Gomes and You Am I frontman Tim Rogers in the new brand campaign ‘It’s In You’, released on Monday.
He will also advise the department store as they develop a Reconciliation Action Plan (RAP) to be announced in May 2016.
Goodes said in a statement he was excited to be joining David Jones as a brand ambassador.
"I am committed to using my name to advocate the things that are important to me, especially education, to create a better Australia for all Australians and I believe this role will give me the opportunity to do this," he said.
"I believe when heritage organisations such as David Jones have a RAP they play an important role in ‘closing the gap’ by creating an inclusive society and promoting change.
"When they can use their voice to inspire positive change for the environment and community more generally, others will stand up and follow."
David Jones Chief Marketing Officer David Robinson described Goodes as an aspirational and inspirational Australian.
"We are deeply committed to developing a meaningful RAP and thrilled to have Adam Goodes on board to advise us on this,” he said.
Check out the David Jones "It's In You" ad, featuring Goodsey, below:Suggest a correction