Forget The Fireworks, Everyone's Talking About Their Uber Ride Home This New Year

01/01/2016 2:59 PM AEDT | Updated 15/07/2016 12:51 PM AEST
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An Uber rider requests a free ride in a Dodge Charger modeled after a Hot Wheels Star Wars First Order Stormtrooper character car, Friday, Sept. 4, 2015 in New York, to celebrate Force Friday. (Photo by Diane Bondareff/Invision for Mattel/AP Images)

New Year's Eve revellers had a love/hate relationship with their Uber drivers last night, with social media streams filling with sledges, scams and a fair amount of heartfelt thank yous to drivers.

Uber X is a U.S. made taxi app where everyday people can take riders in their car for a fee which is lower than traditional taxis. It's this year become legal in the ACT and NSW but you'll find Uber in all Australian capital cities.

For Canberra and Sydney, the New Year's Eve celebrations were the first big test, and while many went home happy, the service's sliding pay-vs-demand scale rubbed people the wrong way.

That day, Uber's General Manager for Australia, David Rohrsheim told the Sydney Morning Herald they wanted passengers to be aware of their options to either pay a higher rate when demand was up, or pay less and wait until the line had subsided.

"We are as upfront as we can possibly be in terms of dynamic pricing, and we suggest individuals plan accordingly," Mr Rohrsheim told The Sydney Morning Herald.

In Brisbane, users took to social news site Reddit to discuss the yo-yo-ing dynamic rate.

User Aus_Pol said the rate out of the popular Fortitude Valley nightlife district was more than six times the usual rate. Just past midnight in other city locations, users said the service was quick and the rate only 0.4 percent above average.

On Twitter, there were plenty of happy customers sharing quirky stories about their drivers on New Year's Day.

Globally, a chain-letter style cavalcade of tweets offering free Uber ride codes swept around the world.

At first glance, what looked like a scam is actually a legitimate incentive offer from Uber.

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