Sydney commuters hurrying off the train at Martin Place this morning -- the ones looking down at their phones to avoid making eye contact with the man holding The Big Issue -- might be kicking themselves.
As they just missed a selfie opportunity with Mike Baird.
The New South Wales Premier sold only 11 copies of the magazine, with the social media savvy politician claiming he felt "invisible" on Tuesday morning.
"When you were a kid, did you ever dream of having an invisible cloak? Well, it turns out, it is not all it's cracked up to be," Baird wrote in a Facebook post on Tuesday.
"One morning a year, for the past six years, I've hit the streets to try my hand at selling the magazine... and I'm struck every year by the same confronting reality of suddenly becoming invisible," Baird continued.
"It isn't fun being invisible. In fact, it is really lonely."
The state Premier joined more than 60 business leaders and politicians on the street this week to sell The Big Issue and raise awareness for the disadvantaged selling street papers around the world.
Labor Deputy Tanya Piblersek, Telstra CEO Andy Penn and ACTU President Ged Kearney are among those donning high vis vests during the week.
Baird's post -- in which he urged Australians to "slow down" and make time in their day for others, regardless of their status -- has garnered more than 11,000 likes and hundreds of comments.
And if Baird gets his way, those commenting might stop to chat to the The Big Issue vendor on their way to work tomorrow.Suggest a correction