Carat Media Apologise For That Virgin Australia Tweet Calling Yeezy A Douche

17/02/2016 5:05 PM AEDT | Updated 15/07/2016 12:51 PM AEST
FILE - In this Feb. 11, 2016 file photo, Kanye West gestures to the audience at the unveiling of the Yeezy collection and album release for his latest album, "The Life of Pablo," at Madison Square Garden in New York. Former pharmaceutical CEO and government target Martin Former pharmaceutical CEO and government target Martin Shkreli continues his attempts to build up his music collection. After spending $2 million for the sole copy of Wu-Tang Clan’s “Once Upon a Time in Shaolin.” late last year, the 32-year-old former hedge fund manager is now offering $10 million for Kanye West’s new album. (AP Photo/Bruce Barton)

Digital media company Carat has apologised and taken responsibility for the Virgin Australia tweet which called Kanye West a "douche".

The tweet surfaced on social media on Tuesday evening and was swiftly deleted, but not before a few tweeters caught a glimpse.

The Australian airline told the rapper to "EAD you douche" in response to Yeezy claiming his album was "30 out of 10". This was after music site Pitchfork rated the album nine out of 10. EAD is slang for, er, "eat a d***".

virgin australia tweet

Carat's Sydney Managing Director, Dan Sinfield, told The Huffington Post Australia the tweet was posted by a junior staff member who is "completely distraught" as the company assesses the fate of their employment.

"At this stage we're just reviewing the situation and looking into the appropriate steps to take in consultation with Virgin," Sinfield told HuffPost Australia.

"The person came forward straight away.. it's a human error and a horrible situation."

The digital media company has worked with Virgin Australia for eight years and shares responsibility for the airline's social media accounts, looking after most advertising-related posts. When asked whether the company will continue working with Virgin Australia, Sinfield said "we absolutely hope so".

On Tuesday Virgin Australia was quick to apologise for slandering Yeezy, claiming Virgin employees were not responsible for the tweet and the matter was under investigation.

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