Export Data Shows Free-Flowing Wine Sales After Free Trade Agreements In China, Japan And South Korea

18/04/2016 3:58 PM AEST | Updated 15/07/2016 12:51 PM AEST
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A man walks past a billboard advertising the upcoming Hong Kong Wine and Dine Festival in Hong Kong on October 27, 2011. With 211 wine exhibitors this year, up from 172 last year, organisers at the Tourism Board are hoping the festival's third annual edition will further establish Hong Kong's status as Asia's wine and fine dining hub. AFP PHOTO / LAURENT FIEVET (Photo credit should read LAURENT FIEVET/AFP/Getty Images)

China's rapidly increasing middle class has discovered Australian wine and the can't get enough of the higher-end stuff.

Wine Australia’s Export Report showed China's market grew 64 percent in the 12 months to march this year, making it worth $397 million annually.

Like Australia's milk products and vitamins, our wine is highly prized in China for its perceived purity.

While demand for bottles of all prices increased, Wine Australia chief executive Andreas Clark said it was the $10 per litre market that grew the most -- by 91 per cent -- and globally, it was the premium products being taken up.

"It is very pleasing to see the increasing demand for premium Australian wines, particularly in Asia," Clark said.

china wine australia

"Bottled wine exports grew by 16 per cent to $1.7 billion, the highest value in five years.

"There was growth in bottled exports at all price points, but growth was strongest at the higher end. Wines with an FOB of $50 per litre or higher now make up a third of all exports over $10 per litre for the first time."

The top five most exported varieties from Australia were shiraz, cabernet sauvignon, chardonnay, shiraz/cabernet sauvignon blends and merlot.

china wine advertising

An Australian wine shopfront in China.

Clark said Australia's Free Trade Agreement with China no doubt had an effect on the year's figures despite being in place for three months. Other countries with free trade agreements also experienced growth in wine sales, with exports to South Korea increasing by 51 percent and exports to Japan increasing by 10 percent.

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