Alicia Keys Has Started A #NoMakeup Movement, And It's Amazing

We're "Fallin'" even more in love with this woman than we were before.

04/06/2016 1:10 AM AEST | Updated 04/06/2016 1:10 AM AEST

This girl is on fire -- with makeup or without.

After penning a powerful essay on Lenny Tuesday depicting the struggles and pressures women go through to look a certain way, Alicia Keys vowed to officially stop covering up. "Not my face, not my mind, not my soul, not my thoughts, not my dreams, not my struggles, not my emotional growth. Nothing," she said. 

Already, in just the few days since the piece was published, the songstress has made good on her promise. 

Take, for example, her new breathtaking spread from Fault Magazine:

🌞 I shot Alicia Keys for Fault! #aliciakeys #legend #faultmagazine #zoltantombor

A photo posted by Zoltan Tombor (@zoltantombor) on

And from the looks of images she's posted, Keys has gone makeup-free for her most recent performances, too:

Let's do this! 😘 💜 🎤 #UCLFinal

A photo posted by Alicia Keys (@aliciakeys) on

Ready to bring those good vibes out in Berlin tonight 😉⚡️🎤 You ready?! #InCommon #LidoBerlin #viviennewestwood

A photo posted by Alicia Keys (@aliciakeys) on

She explained in her essay that this new outlook resulted, in part, from a totally raw and honest photoshoot for her new album with photographer Paola Kudacki.

Keys, who arrived on-set from the gym with no makeup on and a sweatshirt -- a look she called  a "quick run-to-the-shoot-so-I-can-get-ready look" -- ended up staying in that exact look for the shoot. 

"I swear it is the strongest, most empowered, most free, and most honestly beautiful that I have ever felt," she said of the experience.

Keys is hardly the first celebrity to pose bare-faced, but there is something so powerful about the stance she has decided to take -- and it's resonating with fans.

A glance at the #nomakeup hashtag on Instagram produces over 12 million results, showing both women and men posing fresh faced for the camera (some prompted by Keys, others not). 


Feeling empowered to be your truest self, whether that involves wearing makeup or not? Now that's a notion we can get behind. 

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