The teen mogul surprised fans Tuesday when she revealed the newest color is a rich, matte black, aptly named "Dead of Knight."
But Jenner said she decided to release the darker option first. In a slew of Instagram posts, she showed off the new hue, which she said came as a result fan requests.
"When I asked what lip kit you would love to see next for Kylie Cosmetics the majority of you surprisingly said BLACK!" she wrote.
She also shared what appears to be a throwback image with beloved family makeup artist Joyce Bonelli, both of them wearing a black lip.
"Back when I only dreamed of having my own makeup line," she captioned the photo. "16-year-old me would be so proud."
The new bold new shade, which we can only imagine is Taylor Swift-approved, will be available for purchase on Friday.