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Rick Astley Rolls His Way To Number 1 In UK With New Album

He Never Gave Us Up. He Never Let Us Down. Now Rick Astley Is #1 On The Charts.
BERLIN, GERMANY - MAY 18: British singer Rick Astley performs live during a concert at the Schwuz on May 18, 2016 in Berlin, Germany. (Photo by Frank Hoensch/Redferns)
Frank Hoensch via Getty Images
BERLIN, GERMANY - MAY 18: British singer Rick Astley performs live during a concert at the Schwuz on May 18, 2016 in Berlin, Germany. (Photo by Frank Hoensch/Redferns)

As promised, Rick Astley never gave us up, let us down or deserted us.

The 50-year-old British pop singer is now flying high after scoring a number one album in the U.K. -- his first chart-topping record in nearly three decades.

In recent years, Astley has been more associated with the Rickrolling phenomenon, where people are tricked into clicking on a hyperlink which takes them to the music video for his 1987 hit "Never Gonna Give You Up."

Remember when drivers in North Carolina received parking tickets with QR codes that opened the video when scanned? They were Rickrolled.

What about when the White House's official Twitter account promised a follower who questioned its boring tweets "something fun." Yep, they were Rickrolled too.

Sen. Ted Cruz (R-Texas) even got in on the act when trying to goad presumptive GOP presidential nominee Donald Trump into a televised debate. Classic Ted. Classic Rickroll. And then there was the Macy's Thanksgiving Day Parade.

Check out "Keep Singing" from Astley's new album "50" here:

With a career dip in the late 1990s, self-imposed retirement and the popular prank in the 2000s, some fans questioned whether Astley's career was over. But instead of mourning his lack of modern hits, Astley was working on a new album, "50," which dropped on June 10 and shot straight to the top spot.

"It's amazing, it's incredible, it's been a very very very long time since this happened before! I'm ecstatic, I couldn't be happier," Astley said.

After taking almost three decades to replicate the success of his first album, "Whenever You Need Somebody," Astley cited the importance of social media and the internet in bringing him a new set of fans.

"It's really odd but it's beautiful really, it's like a full circle," he told the Magic FM radio station.

Watch that interview here:

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