Malcolm Turnbull got frazzled on Monday.
And it was all thanks to his wife Lucy, the pair's grandson Jack, and a toy shop.
In one of the lighter sides of 2016 campaign, captured by the ABC, the Prime Minister was momentarily sent into a tizz when he lost Lucy in Adelaide.
In the video, Turnbull paces back and forth on a city street querying where his wife is while his entourage scrambles to get answers.
"Where is Luce?" Turnbull asks an aide who unconvincingly replies "Ah she's gone up to the... She was up there before."
"Was she? Well we better find Lucy," the PM replies, before setting off up the street to look for his partner of more than 30 years.
After some seconds of worry, the Prime ministerial team's concerns are allayed when they discover Lucy's in a nearby toy store, shopping for Jack.
"Oh. I think she's gone to a toy store," says Turnbull, with the pair reunited inside the store soon afterwards.
The moment of realness comes as Turnbull visits the South Australian capital in a bid to hose down the threat from senator Nick Xenophon and his nascent political party, which is building momentum in the state.
Turnbull has been urging voters to back the Coalition's "calm heads" and steer away from backing independent candidates.