Being a “lady” means doing whatever the hell you want ― at least, that appears to be the message of a new H&M ad.
The spot was recently published for H&M’s autumn 2016 collection and it does not disappoint. The ad features all kinds of women looking, feeling and simply existing however they want.
The ad features model Adwoa Aboah, actress Lauren Hutton, Lion Babe’s Jillian Hervey, trans actress Hari Nef and Design Army’s CCO Pum Lefebure.
The video is set to a remake of Tom Jones’ 1971 hit “She’s A Lady,” by Lion Babe. From a trans woman walking to work to a young woman manspreading on the subway to a woman running an office ― the video is a badass commentary on what it really means to be a woman today.
Take a look at a few of our favorite moments:
The ad will start airing on TV Sept. 21.
For now, take a look at the spot below.