Hungry Jack's has just launched new drive through technology that aims to make those pre-work, post-school-run or mid-smoko breakfast runs even easier, but a health expert has characterised it as an example of our physical inactivity default.
Apparently driving through, yelling into a speaker and tapping your card wasn't easy enough so Brekk-E-Tag will make it easier for people to get their daily breakfast order.
Hungry Jack's has developed technology allowing customers to save their breakfast order on an e-tag system, so they can bypass the speaker box and head straight to pay and go.
Professor of Child & Adolescent Health at the University of Sydney, Louise Baur, told The HuffPost Australia that this is an example of how our default has become to not move and passively over consume food.
"We have to choose to be physically active and choose good quality health choices," she said.
The new technology that would undoubtedly remove yelling annoyingly into the speaker that you want four hashbrowns, not two, is being trialled in Tumbi Umbi on the NSW Central Coast.
"Brekk-E-Tag is designed to appeal to mums on the morning school run, tradies leaving for work in the early hours of the morning and regular Hungry Jack's breakfast consumers on the go," Hungry Jack's said.
The problem is that in 2014-2015 a massive 63.4 percent of Australian adults were recorded as being overweight or obese and this type of technology is contributing to the problem.
While the Brekk-E-Tag is aimed at making life easier for people these statistics can't be ignored, especially when it's aimed at 'mums on the morning school run'.
Alarmingly, a study by the University of Sydney recently found that Australia's current rate is due to get worse as obesity among children is on the rise.
World Obesity Day also focused on childhood obesity this year, stressing the importance of parents to bring up their children on a healthy diet.
"I know a lot of families have a busy morning and that's understandable, but planning ahead and grabbing things like a glass of milk and a banana can make for a good breakfast and still fit it into a busy family life," Baur said.Suggest a correction