Afia’s appointment is tied to the brand’s So Lashy! mascara campaign and comes right after fellow beauty blogger James Charles was appointed as the first male face of CoverGirl.
CoverGirl has never shied away from diversity in its choice of ambassadors, which currently include Sugar Symphony YouTubers Chloe + Halle, actress Sofía Vergara, DJ and actress Amy Pham, and singer Katy Perry.
Afia kicked off her ambassadorship Tuesday at a CoverGirl event in New York City’s Times Square, where she took photos with fans and had her money-maker emblazoned on a billboard.
CoverGirl’s campaigns are absolutely wrecking the competition by showing faces that represent more than just one cookie-cutter ideal. Beauty is not exclusive and shouldn’t ever be treated as such.