INNOVATION

Domino's Makes 'World First' Drone Pizza Delivery

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16/11/2016 12:07 PM AEDT | Updated 16/11/2016 12:07 PM AEDT
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Domino's is transporting pizzas like these by air in New Zealand.

It's not quite the moon landing, but Domino's is claiming a global first in using an aerial drone to deliver a pizza in New Zealand.

Domino's Australia released the "world first" vision on Wednesday showing two pizzas, a peri-peri chicken and a chicken and cranberry to be exact, being flown to a customer in Whangaparaoa, a suburb north of Auckland.

The footage, posted on the company's Facebook page, shows the drone known as Flirtey hovering above the delivery address then lowering the pizzas with a winch to the hungry customers below. Domino's New Zealand general manager Scott Bush is also featured in the vid, hyping the event as the drone hovers overhead.

"I'd like to welcome you to Whangaparaoa where we'll be conducting a world first this morning, the first ever drone delivery of food to a customer by our unmanned aerial vehicle," Bush says.

"It's been made fresh in store ... and will be delivered here autonomously to the customer's house."

Domino's said the unmanned aerial vehicle, known as DRU Drone by Flirtey, was autonomously controlled using GPS navigation and overseen by a team of drone experts. It said a "qualified and experienced drone pilot" was also involved.

Domino's Group CEO Don Meij, a big innovator in pizza-related tech, seems wrapped with the outcome.

"We invested in this partnership, and technology, because we believe drone delivery will be an essential component of our pizza deliveries, so even more customers can receive the freshest, hottest pizza we can offer," Meij said in a statement.

In August, Domino's Australia said it could be using drones to deliver pizzas within six months, after announcing a big jump in full-year net profit.

The pizza giant, which has been investing heavily in digital technology, revealed underlying full-year net profit of $92 million for the 2015-16 financial year, according to Fairfax Media.

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