OK Go, the band that mastered the art of treadmill choreography and floated around in zero gravity all for the sake of their music, is back with a brand new video that’s just as mesmerizing as their others.
On Wednesday, the group released its newest video, “The One Moment,” which was made in conjunction with Morton Salt’s #WalkHerWalk campaign. The clip starts off by showing the entire video ― mostly a series of small colorful explosions that take place in a matter of seconds ― before playing it over again in slow motion. Naturally, every element of the video matches perfectly with the song’s words and melody.
A statement on the band’s website describes the song as “a celebration of (and a prayer for) those moments in life when we are most alive.”
The statement continues, “Humans are not equipped to understand our own temporariness; It will never stop being deeply beautiful, deeply confusing, and deeply sad that our lives and our world are so fleeting. We have only these few moments.”
For the video specifically, the band “constructed a moment of total chaos and confusion, and then unraveled that moment, discovering the beauty, wonder, and structure within.”