STYLE

Emma Watson's New Instagram Is Dedicated To Her Sustainable Wardrobe

23/02/2017 4:06 AM AEDT | Updated 23/02/2017 4:08 AM AEDT
Bertrand Rindoff Petroff via Getty Images
PARIS, FRANCE - FEBRUARY 20: Actress Emma Watson attends 'The Best and Beauty - La Belle et la Bete' Paris Premiere at Hotel Meurice on February 20, 2017 in Paris, France. (Photo by Bertrand Rindoff Petroff/Getty Images)

The “Beauty and the Beast” press tour is in full swing, and Emma Watson’s looks are “all in perfect taste.”

But aside from being her normal, oh-so-fashionable self, the 26-year-old is also sharing details of her largely sustainable and ethically sourced tour wardrobe on a new Instagram account launched Monday. 

Stephane Cardinale - Corbis via Getty Images
On Monday, Watson wore a Louis Vuitton dress made from plastic bottles. 

The Press Tour” account was created to give fans a peek behind the scenes of Watson’s journey ahead of the film’s release on March 17, according to the actress’ Instagram post. But a quick glance tells a more important tale.

Watson highlights a Boody T-shirt made from bamboo and worn with an organic cotton Maison Michel beret and coat from Stella McCartney, which she describes as the “world’s first luxury brand that is committed to producing products that do not use leather, skins, feathers or fur.” 

Merci beaucoup Paris for the wonderful start to the @beautyandthebeast tour! We felt like we were back in the heart of the film. Next stop - London. Did you know in the French version of the film, Cogsworth is called Big Ben? And Philippe is called Philbert?! 🇫🇷🌹 Body by @woronstore, a slow fashion brand that focuses on everyday essentials. Each underwear garment is made from Lenzing Modal® fabric, a fibre made from beech wood sourced from sustainable forestry plantations in Europe. Socks by @boodywear, a brand that produces underwear made with certified organic bamboo, produced using computerised 3D knitting, so no fabric is wasted. Its factories are zero-waste and have a closed loop system to stop any water being wasted. Faux leather jacket and dress by @stellamccartney Boots by @goodguysdontwearleather. The brand doesn't use any animal products in its collections, which are made in Porto, Portugal, helping preserve the traditional shoe making industry of the region. Fashion info verified by @ecoage #ecoloves Concealer by @rmsbeauty which is formulated with raw, food-grade and organic ingredients in their natural state. Red pomegranate cheek and lip stain by @thebodyshop, who campaign to 'Enrich Not Exploit’ by protecting endangered habitats from intensive farming expansion, bronzer by @vitaliberata who have developed a collection of tanning products free from parabens, alcohol and that spray tan smell. Powder by @iliabeauty which is made from organic powdered corn and minerals instead of loose talc. Brown eye pencil by @honest_beauty who champion fair labour and human rights with their Health & Sustainability Standards. Lip balm from @tataharper who formulate and manufacture their natural and organic products from their farm in Vermont. Eyebrow gel by @janeiredale which is certified cruelty-free and eyebrow pencil by @alimapure who make their products in a diverse range of colours to suit all skin tones and offset 100% of their corporate carbon emissions. Beauty product info verified by @contentbeauty

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The Press Tour also details Watson’s cruelty-free and vegan makeup looks and sketches of her gorgeous organic Oscar de la Renta and recycled Louis Vuitton outfits from before they were brought to life.

Her choices speak to the negative environmental impact of the apparel industry, one of the world’s biggest polluters. The rise of fast fashion has led to millions of tons of textile waste, polluted waterways, unfathomable working conditions and other serious issues. 

The fashion sustainability information provided on the account is being vetted by Eco-Age, a consulting firm dedicated to creating sustainable solutions for brands. The beauty information is verified by Content Beauty, an organic skincare brand and clinic.

Sunday was the first ever public screening of @beautyandthebeast! We were so happy to surprise the audience in Paris and say “bonjour” in person, especially as this is the country where it was created and Belle’s place of birth 🇫🇷🌹 Laura Kim and Fernando Garcia, the new Co-Creative Directors of @oscardelarenta, created this Jacobian flower-embroidered duchesse satin bustier with an organic silk faille sash and organic wool trousers as part of their first collection. The entire look was made in-house at Oscar de la Renta’s NYC atelier ❤ @burberry pumps handmade in Italy with organic silk. Fashion info verified by @ecoage #ecoloves Lipstick is a combination of Osaka Plum Matte and New Orleans Scarlet Matte from @thebodyshop who have used their fairly traded 'Community Trade Brazil Nut Oil' from Peru in this product along with the Lash Hero Mascara which uses 'Community Trade Shea Butter'. Hair using @rahuabeauty who as well as being a natural brand partner with women from Amazonian nations such as Waorani, Achuar, Quichua, Quechua and Shuar to harvest their key ingredients Ungurahua, Sacha Inchi, and Buriti oils. Hair styling using @johnmastersorganicsusa who created their first organic haircare products in 1991 and use bottles made from the most recyclable plastic type and boxes made from 100% recycled paper with 100% soy ink. All brands are cruelty free. Beauty brands verified by @contentbeauty

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Watson’s commitment to ethical fashion goes beyond her press tour for Belle. Just last May she wore a dress made of recycled plastic bottles to the 2016 Met Gala, and earlier this month she starred in a photoshoot for Elle U.K. wearing only sustainably made clothing.

As if we weren’t already excited for “Beauty and the Beast,” now we get to follow a wardrobe that’s nothing like the rest we’ve seen before. Trés bien! 

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