Whenever Australians think of the everyday ute as a staple of every tradesman's life, brand names like the Toyota Hilux, Ford Ranger and Mitsubishi Triton are the ones that echo around the country.
Mercedes-Benz (yep, really) is looking to change that with the introduction of its first ever ute -- the Concept X-Class, into the Australian car market. And they're targeting it to everyone.
The Ute was launched back in October 2016 from Sweden and Germany, boasting the opportunity to buy a "gender-neutral" combination of the "tough, functional" classic ute with the style typically associated with a Merc. That's a lot of marketing speak, but essentially they're trying to make it both sexy and tough.
"Utes are becoming gender neutral. They're just like an SUV to drive these days. They're no longer only for tradies," Mercedes spokesman David McCarthy said, according to news.com.au.
"There are more people lining up for this ute than any other future model we've revealed."
While the price is yet to be dropped by Mercedes, it is believed the Concept X-Class will sit higher up on the market alongside more expensive ute models such as the Toyota Hilux and Ford Ranger, which can cost upwards of $60,000.
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