By the time Bill O'Reilly's Tuesday evening broadcast came around, more than 15 advertisers had pulled current and future spots from his prime-time Fox News show.
Mercedes-Benz and Hyundai were the first to go public with their decisions, followed by companies including T. Rowe Price, Allstate, Mitsubishi Motors, Lexus and Bayer.
The exodus followed a bombshell New York Times investigation that said O'Reilly and the network that employs him had paid about $13 million over the years in settlements to address sexual harassment and other behavioral complaints from women who had worked with the Fox News host.
O'Reilly denied the harassment allegations in a statement to The New York Times, saying that his prominent role at the network made him a target.
Despite the fallout, dozens of national advertisers still ran spots on "The O'Reilly Factor" on Tuesday night. At least nine advertisers, including Ancestry.com, Coldwell Banker, WeatherTech, LegalZoom, Old Dominion Freight Line, Advil, Touchnote, BambooHR and VisionWorks responded to backlash by announcing they had pulled future ads from the show or were working to do so.