United Airlines has been dominating headlines this week after a passenger was violently dragged off an overbooked flight.
While there's no denying the company's actions were poor and have shocked many -- forcing the CEO to finally apologise after initially describing the customer as "belligerent" -- the internet's reaction has been pure gold.
As one would expect, there have been spoofs made of the airline's commercials, its competitors have cashed in on the PR fail and Twitter has exploded.
We've rounded up some of the best for your enjoyment.
Fly the friendly skies with a real airline. pic.twitter.com/wE5C5n6Lvn
β Emirates airline (@emirates) April 11, 2017
Whoever made this is genius #NewUnitedAirlinesMottos#unitedAIRLINES#Dontflyunitedpic.twitter.com/XcYL6IbNCw
β SFC_Airborne51 (@SFC_Airborne51) April 11, 2017
When I see them comin down the aisles and I don't want any trouble. #NewUnitedAirlinesMottospic.twitter.com/8wSqJy0kYG
β kajijslpjsb (@robustgirlsgar) April 12, 2017
United Airlines. We'll take off as soon as we take you down. #NewUnitedAirlinesMottos
β Sophia Elaine Hanson (@authorsehanson) April 12, 2017
ALSO ON HUFFPOST AUSTRALIA