Guitarist Slava Grigoryan knows a thing or two about making it in the music industry.
"A musician's career is a strange thing -- it comes in waves. There are quiet periods and there are busy ones," the classical musician told The Huffington Post Australia.
"It's always a struggle for artistic people to make their voices heard -- particularly at the beginning of a career. I think that there are good things that are happening now, and good things that happened before that aren't happening now."
Between recording a new album with his brother, Leonard Grigoryan, and an "unusual" project with the Adelaide Symphony Orchestra, he is planning an event that pairs emerging and well-tuned musicians with local venues.
It's called 'Guitars in Bars' and it's back in 2017.
"This gives an opportunity to all of those young musicians, those on the cusp of a successful career and established musicians, to be a part of something bigger," Grigoryan said.
Guitars in Bars is a stand-alone event that was created in 2016 as part of the biennial Adelaide Guitar Festival, which Grigoryan oversees as Artistic Director.
"Any venue or artist can apply separately and we help to put them together, and make an event happen. The rest happens naturally," Grigoryan said.
"Last year was our first experiment and we had no idea how it would go. But the response was phenomenal. In a three week period, we had over 270 performances at over 100 venues, and there were about 800 artists involved. We can't begin to guess audience numbers."
From small, intimate bars to large, outdoor festivals, the event provides a channel for a hungry Adelaide audience to experience live music.
"There are tonnes of artists that are keen to play, and there are a lot of venues that want to host regular live music. In the end, they want to do this because there is an audience for it."
Performances can be either free entry or ticketed, at the venue's discretion.
Guitars in Bars will brighten up venues around Adelaide from July 14-30. Online registrations are open via the website.
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