Say "see ya l8er boi" to your plans and settle in, because this is truly a wild ride.
Back in 2015, BuzzFeed's Ryan Broderick surfaced a Brazilian conspiracy theory that sometime around the early 2000s, Punk Princess Avril Lavigne killed herself and was replaced by a lookalike. Once Broderick began tweeting this out, several other sites began to report on it, giving the theory more and more attention.
Now, thanks to Twitter user @givenchyass, the theory has gone viral all over again and has picked up even more steam.
avril lavigne is dead & was replaced by a look alike: a conspiracy theory thread pic.twitter.com/9eearQ2rte— 🅴 (@givenchyass) May 13, 2017
On May 13, the account began a Twitter thread of 50 tweets (which is currently still being added to) detailing "evidence" behind the theory, but acknowledging it as a conspiracy, not fact.
The theory states that, after the death of her grandfather, and due to the stresses of her increased fame, Lavigne committed suicide. However, her management wanted to continue to capitalise on this rising star and used a lookalike to stand-in for the performer, thus the Avril of today is actually an imposter named "Melissa Vandella".
The tweets range from juxtaposing Lavigne's early music to later videos:
here's a video I made comparing an avril song from 2002 to an avril song from 2014 pic.twitter.com/1KFZJ8cHnD— 🅴 (@givenchyass) May 13, 2017
Side-by-side photos of Avril and "Melissa":
so she decided to hire a look alike to walk around LA for her and pose for the paparazzi (avril on the left, look alike on the right) pic.twitter.com/wNSrDVh09i— 🅴 (@givenchyass) May 13, 2017
Even breaking down an appearance Lavigne made where she was asked about this very theory:
play it off as a joke and saying things like "well I'm here so that's not true" and all of that and then she performed after the interview— 🅴 (@givenchyass) May 13, 2017
Here's the thing, in the original BuzzFeed post where Broderick detailed how he stumbled upon the theory, he also outlined that the whole conspiracy was invented to show just how easily these fake stories can be spread.
The theory began on a blog called "Avril Esta Morta", which is part of a bigger group of blogs that all state the same thing about various celebrities, that each one has died and been replaced by a lookalike.
As Broderick tells it, "The point of the blogs is to prove how easy it is to start a big internet conspiracy theory. Which is then exactly what happened this week! All because of my dumb Twitter account".
Honestly. Why do people have to go and make things so complicated?
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