Wednesday kicked off with one of the week's most anticipated shows, Ginger and Smart. The sister design duo has showcased a total of 12 times on the MBFWA runway.
Ginger and Smart designs for spirited women with a sense of cool confidence. The colours, patterns and garments are both polished and playful. The label is proudly Accredited with Ethical Clothing Australia and offers a product mix which includes Ready to Wear, a leather shoe and accessories line, a spa collection and the diffusion line, Akin by Ginger and Smart.
This year the show was held at The Art Gallery of NSW with an Art installation by Emily Floyd.
Up next was We Are Kindred. Established in 2013 by siblings Lizzie and Georgie Renkert, the brand has quickly evolved into one of Australia's most successful emerging labels.
Drawing from over 30 years of collective experience in the fashion industry, the sisters' offering is one of effortless, modern femininity with a twist of bohemia.
Since the label's debut at Mercedes-Benz Fashion Week Australia in 2016, We Are Kindred has already made a powerful impact, being named as a finalist in the BT Emerging Fashion Designer Award 2017 and being picked up by celebrated international stockists including Moda Operandi, Shopbop and Revolve.
Think cutting-edge techniques, bespoke floral prints, delicate fabrications and intricate detailing.
Mid morning saw the Swim runway showcase. Six swimwear designers showed in the group showing, including She Made Me, Kopper and Zink, Skye and Staghorn, Duskii, Aqua Blu and Tacoola.
After the Swim show, it was Anna Quan's turn. Founded by designer Anna Hoang, a 2011 graduate of the Sydney Institute of Technology, the label is all about subtlety and detail.
Since showcasing in the Next Gen show last year, Hoang is now debuting as an individual designer at MBFWA 2017. Thanks to the designer's meticulous attention to detail and flawless tailoring she now counts Kendall Jenner and Margaret Zhang among fans. She's also been named by US Vogue and Harper's BAZAAR one of the designers to watch in 2016.
One if the other much-hyped shows of the day was C/MEO. With 11 collections each year, every collection can almost be seen as a capsule.
Big name fans incude Gigi Hadid, Jennifer Lopez, Jamie Chung, Kourtney Kardashian, Oracle Fox, Margaret Zhang, Vanessa Hong and Steph Claire Smith.
In fact, Solange Knowles loved the brand's aesthetic so much, she created a collaboration with the Head Designer Siham Elmawey called SAINT HERON X C/MEO COLLECTIVE.
Showing next was one of the newbies, Yousef Akbar. Born in Saudi Arabia, Akbar came to Australia to study Logistics at the University of South Australia. Following completion of his masters, Yousef discovered he wanted to and train for a career in fashion. Thus, he embarked on a BA of Fashion at The Fashion Design Studio Sydney TAFE which he completed in 2016.
Vale Denim was another newcomer. Founded in the summer of 2015, Vale is inspired by the designer Amber D'Enett's childhood growing up on the Eastern seaboard of Australia, coupled with her love of vintage denim pieces.
Sail Away' is the Resort 2017/18 collection by Vale and continues the designer's exploration of cult denim silhouettes and fashion shapes. The collection references the yachting lifestyle through a red, white, navy and indigo colour palette, sailor striped cotton tees and shirting and signature 100 percent cotton denim including jumpsuits, dresses, skirts, shorts and jeans with clever twists and details.
Last runway of the night was KITX. Founder Kit Willow (of the label Willow) continues to pursue her love of fashion with KITX.
The X in the name represents the future. KITX strives to be a pioneer in design-led, sustainable and ethical fashion. This is the brand's second time showing at MBFWA.
Stay tuned for more shows as they happen.
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