STYLE

Sand & Sky: The Aussie Beauty Product Which Sold 60,000 Tubs

...and had thousands more on the waiting-list.

21/09/2017 7:12 PM AEST | Updated 21/09/2017 7:12 PM AEST

If you spend a bit of time on social media you'll have seen the name Sand & Sky doing the rounds.

All the hype is about one face mask -- a tub of goodness that's had beauty bloggers all over the world scrambling to review it. One video has over 2 million views.

The Aussie made and owned botanical skincare brand only launched back in April by twin sisters from Melbourne, Emily and Sarah Hamilton, and sold 60,000 units when it went on sale in Australia, the U.S. and the U.K. The sisters are pretty stoked with the growth of their new baby which has just been picked up by Harvey Nichols.

"Having both spent many years living overseas, we realised being Australian came with the assumption we were friendly, laid back, beachy and living the dream," Emily told HuffPost Australia.

"Australia has become really cool internationally, so we wanted to create a brand that encompassed that feeling, as well as showcasing our country's amazing botanical ingredients on the world stage."

The product at the center of it all is the Purifying Pink Clay Mask, which sells for $69.90.

@mariaybeauty giving us glow envy with those natural highlights✨✨

A post shared by SandAndSkyAUS (@sandandskyaus) on

"The greatest thing about the mask is that you see results immediately. The skin is brighter and smoother right away, and it helps close up pores, which are a concern for lots of people," Emily said.

"Pink Australian Clay draws out impurities, toxins and pollutants, refines the pores, and deep cleanses the skin. Organic Liquorice and Old Man's Weed help regenerate skin cells and remove pigmentation clusters. Organic Aloe Vera and Pomegranate shrink pores, soothe the skin and stimulate collagen production. Kakadu Plum, Kelp and Organic Mangosteen help prevent free radical damage and shield against pollution," Sarah told HuffPost Australia.

"We worked with our Head of Product, Sam Taylor, and then key manufacturers to formulate the mask. Sam went on a bush medicine course in Alice Springs and came back really excited about the benefits of amazing native Australian ingredients like Kakadu Plum, Old Man's Weed and Sea Kelp."

Success of the brand really took off when Huda Beauty, the world's biggest beauty influencer, posted about the product.

"It took a little while to build momentum, but all of a sudden sales went through the roof and huge online identities like Jeffree Star and Huda Beauty chose to try the mask or share our content," Sarah said.

@beautybyraelynn servin up glowing goddess vibes ✨💛

A post shared by SandAndSkyAUS (@sandandskyaus) on

Not new to the beauty industry, the sisters are the brains behind Bellabox, the popular subscription box. As for what fans can expect next from the brand, they asked their customers exactly what they wanted.

"We will have new pink clay products available by the end of the year. We surveyed more than 5,000 people and asked them what they wanted. Their responses have inspired us to come up with more products that will bring the benefits of pink clay to people around the world," Emily said.

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