No matter how many times we're told not to, it can be hard to stop comparing our lives with the ones we see on social media.
With our phones seemingly never leaving our hands, we're constantly scrolling, following, double-tapping and measuring our happiness by the amount of "likes" we receive.
Now more than ever, with body image issues being identified as one of young people's top concerns, we need to see "people being more real".
Social media editor, stylist and blogger Jadé Tuncdoruk told HuffPost Australia that she wants to spread the word to her 190,000 Instagram followers that the perfect world they see depicted on her account 'jadetunchy' is a far cry from reality.
It's what inspired her to create her secondary "real me" account, aptly named 'therealjadetunchy' which she says shows what her life looks like "without a filter and without me trying to be cute."
"[It's got] unedited photos, funny videos, I'll do a lot of captions and open up and talk about my life," she said.
"I just wanted to specifically target younger women to help them feel better about themselves. I know how hard it can be to have this pressure of body images these days.
"I'm so much happier doing what I'm doing now and, you know, I used to get anxious going to the beach -- my body weight fluctuates quite a bit [so I was] worrying what my followers would think when they see me in person. Now I'm showing what I look like and what I really am -- this is just me."
Earlier this year, the Royal Society for Public Health in the United Kingdom released a report which placed Instagram as the worst social media app for young people's mental health.
"Instagram easily makes girls and women feel as if their bodies aren't good enough as people add filters and edit their pictures in order for them to look 'perfect'," one participant from Northern Ireland said in the study.
While Tuncdoruk said it's been refreshing to see "people being more real" on Instagram, she highlighted that some may be reluctant to show a different side to their followers due to concerns it may affect potential business opportunities.
"I mean it's a bit tricky because I know, myself included, a lot of the people who do what we do, do it full time so it's their job," she said.
"If they did a separate account a lot of people can't necessarily incorporate that into their profiles because it does tarnish potential job opportunities which sucks."