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lego
The Danish company is testing AI software that translates its toys' visual building instructions into braille and audio for visually-impaired Lego enthusiasts. The company collaborated with Matthew Shifrin, whose family friend would translate building instructions into braille for him. After her death, Shifrin decided to make the instructions accessible to others, eventually leading to the collaboration with Lego.
The Lego box was shrink-wrapped to look like it came from the factory but contained 3.2 pounds of meth instead of toy bricks.