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This Is Your Brain On Pokémon GO

Combining Google Maps and virtual reality, Pokémon GO uses real locations to encourage players to catch Pokémon with their phones. Using geolocation, a player’s smartphone vibrates when a Pokémon is in their vicinity... therein lies the key to its addictiveness.
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I Wish Pokémon would GO Away

Only this morning my space-bubble was burst when the commuter beside me turned to capture a Pokémon that had apparently come to rest on my lap. Now, someone pointing their phone in that direction is disconcerting at the best of times, but 8am on the the 144 is definitely a no-Pokémon GO zone.