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If Australian football wants to sway the so-called 'Eurosnobs' from their arm chairs, then it needs to invest in storytelling. There must be no more frustrating sight for Australian footballing suppor...
It's hard to think of a single occasion in Australia's sporting past, excluding the Olympics, which has seen a stadium packed on a Wednesday night.
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For long periods of last weekend's much-hyped clash between the Victory and Sydney, the Big Blue threatened to become the Big Yawn. Graham Arnold's side had come to Etihad Stadium with a point to prov...
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On Saturday, at an A-League match on the NSW Central Coast, there will be a supporter's bay dedicated to people who are supporters of neither of the sides actually playing.
A-League fans are not just a voice on the terraces anymore. As they executed their boycott of matches last weekend, the general consensus was that it was a great show of fan power. The majority of peo...
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Gallop has always had to walk the tight-rope between the commercial world and the hardcore fans who love the game like a cherished child -- giving two messages to two audiences. It is now clear that Gallop has lost the dressing room in a big way.
It's not often you get to see a corporate messaging exercise blow up in slow-motion before your very eyes, but it's hard to see Football Federation Australia's attempts at placating fans this week as anything but a car crash.
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Football fans are crying out for long-term certainty around the strategic direction the A-League is taking. It is apparent this week that saying next to nothing is the absolute worst thing the FFA could do.
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The FFA has a pretty interesting week ahead as it weighs up a decision between revenue it so badly needs and an occasion the west so badly needs.
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The latest statement from the FFA signals that maybe, just maybe, Season 11 of the A-League could signal the start of a beautiful friendship where the default position is one where it tries to work with fans rather than playing enforcer.
After years of rhetoric about the A-League growing at a rate of knots (some well-deserved), it seems going into the upcoming season that for the first time in a while this feels like a make-or-break season. Football in Australia badly needs a good news story.