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Trump's catchphrase comes in handy for all of us.
'Alternative facts' and dishonesty are something to be resisted coming from the left, right or centre.
Credit: Mark Wilson/Getty Images
'New Dove antiperspirant boosts your Wi-Fi signal.'
Mike Segar / Reuters
People are suddenly very interested in the enduring story of a dystopian society.
If you say it with conviction, it's gotta be true in some universe, right?