17/07/2012 10:06 PM AEST | Updated 17/07/2012 10:19 PM AEST

'We Are Truly Sorry': The 10 Most Famous Corporate Apologies

A picture may be worth a thousand words, but a solid apology is pretty good too.

Most recently, Barclays posted an apology to its Facebook page, telling its customers that it is sorry for the role it played in the Libor rate-rigging scandal. The apology also ran in The Telegraph, a British newspaper, according to Business Insider.

The apology was just one of many by corporations in recent years. Investment banks like Goldman Sachs, auto-companies like Toyota, even Facebook -- all of them have used the corporate apology as a means of addressing, um, branding issues.

Corporate apologies do not ensure forgiveness though. While some have been successful, like JetBlue's apology last year, others have been met with customer frustration. Netflix, which apologized in 2011 for a 60 percent hike in DVD rental costs, faced criticism for the apology being more of the sorry-I'm-not-sorry variety than an admission of guilt, according to The New York Times' David Pogue.

Check out 10 famous corporate apologies below: