Retail powerhouse David Jones is adding to their apparel offering with a new in-house label -- Studio W. The collection can be described as luxurious normcore -- a nod to the urban man and woman who enjoys clean lines and a neutral palette -- with pops of vibrant colour punctuating the monochrome staples.
The collection boasts a mid-range price offering -- accessories start at around $30, women's clothing ranges from $25 to $170, while shoes are priced at an average of $100.
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Puerto Rican model Joan Small was in Sydney to a launch the collection, along with Aussie favourite Jessica Gomes.
The collection is available in selected stores and online now.