25/08/2015 3:53 PM AEST | Updated 15/07/2016 12:51 PM AEST

Cult French Clothing Brand Opens Its First Australian Store

IRO Australia

French label IRO has opened its first store in the southern hemisphere in Sydney's Double Bay.

Coveted by celebrities and street-stylers for its effortlessly wearable aesthetic, the brand is the brainchild of Parisian brothers Laurent and Arik -- who in 2005 took their creative talents from the music industry and turned their hand to fashion.

As you might imagine, the pieces represent the nonchalant ease for which the French are renowned. The store offers ranges for both men and women as well as a selection of shoes accessories.

@haileybaldwin wearing Fw15 Dorothy Top #fw15 #iro #haileybaldwin

A photo posted by IRO (@iroparis) on

@chiaraferragni wearing SS15 Drystan Jacket #iro #ss15 #chiaraferragni

A photo posted by IRO (@iroparis) on

#iro #jumpsuit 🌸

A photo posted by Nina Sandbech (@ninasandbech) on

Yesterday in khaki and greys #leemathews #Iro #senso

A photo posted by Jenna Isaacman (@jennaisaacman) on

Check out some of the collection available in store:

Photo gallery Iro collection See Gallery