French label IRO has opened its first store in the southern hemisphere in Sydney's Double Bay.
Coveted by celebrities and street-stylers for its effortlessly wearable aesthetic, the brand is the brainchild of Parisian brothers Laurent and Arik -- who in 2005 took their creative talents from the music industry and turned their hand to fashion.
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As you might imagine, the pieces represent the nonchalant ease for which the French are renowned. The store offers ranges for both men and women as well as a selection of shoes accessories.
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Check out some of the collection available in store: