And so, the Calgary woman developing the controversial human-rating app has taken down her website and social media accounts — for now.
CBC News tried contacting Peeple founder Julia Cordray several times, but she has not responded.
In an Oct. 4 post on LinkedIn, Cordray said she had received "death threats and extremely insulting comments aimed at me, my investors, and my family on almost every social media tool possible" since she started getting press about Peeple.
The app, which allows users to rate people as they would rate a restaurant, was scheduled for a November release.
"I went from a relatively unknown 34-year-old entrepreneur from Canada to unintentionally becoming a trending topic on Facebook and Twitter in less than 24 hours. I wish I could say it was for something positive, but it wasn't."
Despite growing backlash, reports say Cordray still plans to launch Peeple.
Her LinkedIn post says the app is being redeveloped with an opt-in system — which was not the case, initially.
"You will NOT be on our platform without your explicit permission. There is no 48-hour waiting period to remove negative comments. There is no way to even make negative comments. Simply stated, if you don't explicitly say 'approve recommendation,' it will not be visible on our platform," Cordray wrote.
"I want the world to be positive and this is how I'm going to inspire it by creating the world's largest positivity app."
In the meantime, the world has Sheeple — a parody website that imagines how the Peeple app would look had it been invented for sheep.
According to the site, "Sheeple lets you find other sheep and rate their worth, the quality of their wool and the cleanliness of their hooves, as well as other sheeply qualities."
And like Peeple, Sheeple promises not to be a breeding ground for hateful comments or bullying.
"Rather than leaving negative reviews of other sheep, we encourage positivity, but have no real way to ensure this."
- Listen to the Calgary Eyeopner's comedic take on the Sheeple website