Russell Crowe has made a career out of being a man you don't want to cross. Whether he's avenging the murder of his fictional wife and son, boxing to feed his family or building an arc, he knows how to stare down adversity.
And on Tuesday he made an enemy of Virgin Australia, who blocked the Hollywood star from checking in his children's 'hoverboards' as luggage on a flight to begin their family holiday.
The issue is this: 'hoverboards' contain lithium-ion batteries. This precludes them from being loaded as luggage on any Australian airline under safety regulations.
In this case, by 'hoverboard' we mean those new 'swagboards' that have become all the rage. The electronic skateboard/segway hybrid that all the celebrities have. And now many kids with parents willing to fork out hundreds of dollars at Christmas have. Anyway. Back to Rusty and the fury and such.
When Crowe became aware of this rule, he wasn't happy. No. Not at all. And as is his wont, he shared his frustrations on Twitter.
Ridiculous @VirginAustralia. No Segway boards as luggage? Too late to tell us at airport.Kids and I offloaded. Goodbye Virgin. Never again.— Russell Crowe (@russellcrowe) December 29, 2015
Fishing for a response, Crowe doubled down.
.@VirginAustralia I'm awaiting your reply, where is your duty of responsibility in this? Why not tell me when I am booking my ticket?— Russell Crowe (@russellcrowe) December 29, 2015
Virgin responded, making it clear that the issue was out of their hands.
@russellcrowe Hi Russell, due to safety concerns over the lithium ion batteries in hoverboards, these have been banned on all major... 1/3— Virgin Australia (@VirginAustralia) December 29, 2015
@russellcrowe ...Australian airlines and many around the world. We're sorry you were not aware of this prior to check-in today. We... 2/3— Virgin Australia (@VirginAustralia) December 29, 2015
@russellcrowe ...hope to see you on board again soon. 3/3— Virgin Australia (@VirginAustralia) December 29, 2015
A very cool three-part response indeed in the face of this:
The lesson in all this? Don't take your swagboards on holiday.