When it comes to wowing fans with your latest music video, it doesn't get much more impressive than shooting the entire thing in one take... and in zero gravity.
This is what US band OK Go have managed to achieve with their latest single 'Upside Down and Inside Out'.
With the help of S7 Airlines, the band was able to shoot their three-minute video while flying over Russia at zero gravity.
"What you are about to see is real," the introduction text reads. "We shot this in zero gravity, in an actual plane, in the sky. There are no wires or green screen."
The video, posted to Facebook on Thursday, has unsurprisingly gone viral, with well over 16,700, 000 views at the time of writing.
Not all the zero gravity sequences happened consecutively, though the video was shot in shot in just the one take. The band explained how they managed to achieve the end result on their FAQ page.
"This video was shot in an airplane that flies parabolic maneuvers to provide brief periods of weightlessness, sometimes referred to as or “zero gravity” or “zero g,” the band wrote.
"The video is a single take, but there is some time removed to make that possible.
"The longest period of weightlessness that it is possible to achieve in these circumstances is about 27 seconds, and after each period of weightlessness, it takes about five minutes for the plane to recover and prepare for then next round. Because we wanted the video to be a single, uninterrupted routine, we shot continuously over the course of 8 consecutive weightless periods, which took about 45 minutes, total. We paused our actions, and the music, during the non-weightless periods, and then cut out these sections and smoothed over each transition with a morph.
"You can spot the moments in the video when we skip ahead in time because they are points when gravity briefly returns. This happens at 0:46, 1:06, 1:27, 1:48, 2:09, 2:30, and 2:50."
The band goes into a lot more detail about the process -- but also took the time to answer a question that's probably on a lot of people's minds.
Was anyone sick?
"The effects of zero gravity, and the double gravity you feel just before and after the weightless periods, can make people very nauseated," the band wrote.
"A lot of our crew got sick; over the 21 flights, there were 58 puke events. Luckily, this was a group of very committed adventurers, so we all soldiered through and eventually got accustomed to the crazy sensations."
We think so.