12/02/2016 4:45 PM AEDT | Updated 02/08/2016 3:46 PM AEST

Warning: Contains Outrageously Good Doughnuts

Stop what you're doing, right now.

It's time to see the most magnificent doughnut video you have ever laid eyes on.

Remember when doughnuts were dipped in cinnamon sugar and that was that? Well times are changing.

Leading the way are the confectionery connoisseurs at Doughnut Time, who create the fluffiest, softest, sweetest and most hypnotising doughnuts this side of the U.S.A

From its humble beginnings in Brisbane, in twelve short months Doughnut Time has rapidly grown to 14 stores around the country to meet demand, with more to come.

These doughnuts are works of art -- and better yet, edible ones. With flavours and bewildering combinations changing weekly, you never know what you might find eat.

In their Sydney factory on a Friday alone, Doughnut Time pump out around 3000 doughnuts and deliver every 2-4 hours -- so they're fresh as fresh can be.

The Love At First Bite is their best-seller -- a doughnut covered in cinnamon sugar and filled with enough Nutella to send you into a food coma (in the best possible way).

Honourable mentions go to the Ferrero No Share (covered with dark chocolate glaze, roasted hazelnuts and a Ferrero Rocher), Pump Up The Jam (filled with raspberry plum jam and dusted with cinnamon sugar) and You Go, Glen Coco! (a gluten free and vegan doughnut covered in coconut caramel glaze and toasted coconut chips).