When children are asked who they'd like to have dinner with, out of everyone in the world, their answers make their parents teary.
In this surprisingly touching ad by Masterfoods, kids remind us why family is the most important thing.
It's not the first time an add for a relatively benign company brought on the waterworks. At Christmastime last year, a German supermarket released this tearjerker of an ad.
Then there's this impossibly sweet Thai life insurance clip which you probably shouldn't watch on the bus, unless you're cool with public tears.