Is it a coincidence that Beyonce's workout line Ivy Park is available for purchase at the same time as most of the working world gets paid on the 15th of the month?
"When I'm working and rehearsing I live in my work out clothes but I didn't feel there was an athletic brand that spoke to me. My goal with Ivy Park is to push the boundaries of athletic wear and to support and insure women who understand that beauty is more than your physical appearance," Beyonce said in a statement.
"True beauty is in the health of our minds, hearts and bodies. I know that when I feel physically strong, I am mentally strong and I wanted to create a brand that made other women feel the same way."
The range is pretty comprehensive with around 50 styles, mostly in a monochrome colour palette, with the occasional pop of electric blue (a nod to her young daughter, perhaps?). Prices range from $34.95 for a tank to $269.95 for a jacket.
Our faves are the grey marle hoodie, white slogan crop and the black mesh vest.