19/04/2016 12:38 PM AEST | Updated 15/07/2016 12:51 PM AEST

Warwick Capper Hits Out At Nando's Ad Campaign, Demands Compo

Brendon Thorne via Getty Images
SYDNEY, AUSTRALIA - OCTOBER 29: Former AFL player Warwick Capper looks on during the celebrity boxing match against former AFL player Warwick Capper during a celebrity boxing match in the Sports Theatre at Star City on October 29, 2009 in Sydney, Australia. (Photo by Brendon Thorne/Getty Images)

Colourful former AFL star Warwick Capper wants almost $300,000 from fast food chain Nando's for using his image without permission in an ad campaign.

News Corp Australia reports that Capper, 52, is suing the chicken chain after it emblazoned his likeness in publicity materials without without asking him.

Nando’s management is said to have admitted fault and offered to compensate the former Sydney and Brisbane player to the tune of $10,000 -- well below the $289,300 Capper wants.

Capper is reportedly threatening to launch court action against Nando's.

The ads have been played on radio and displayed posters on 163 buses and trams, according to Yahoo7.

“The sun shines out of our buns, (not yours Warwick),” one of the ads reads.

Capper, who retired from AFL in 1991, previously allowed his name to be used in a Nando’s campaign in 2009.

The larger-than-life personality told media his case was similar to that of US basketball legend Michael Jordan who settled for US$8.9 million with a supermarket chain that used his name without permission.

“Let’s be honest, I am a bigger name than Jordan, I can jump higher and I’m much better looking,” Capper reportedly said.