22/05/2016 11:52 AM AEST | Updated 15/07/2016 12:52 PM AEST

The 'Side Boob' Bra Is Now Officially On The Market

side boob bra

A few weeks ago, we were introduced to the underboob bra. Most of us were confused, and others were intrigued. Lingerie had just taken a whole new (racy) turn. But let's be real — sure, the underboob is risqué, but it's not like we see the look flaunted that heavily on red carpets by celebrities. It's all about the side boob (we mean, did you seeBella Hadid walk the 2016 Cannes red carpet?!) And for that, British fashion haven ASOS have gone ahead and designed the side boob bra.

Bye, underboob. Your moment is over. The 'Giant Fishnet Side Boob Bralette' is here and selling for $40.48 CDN. Coming in sizes XS to L, the bralette is offered in three colours and can also be matched with a 'Giant Fishnet High Leg Thong.'

As Refinery29 points out, if you "need something to wear to your upcoming EDM festival/boudoir photoshoot," then you kind of need this bra. So what do you wear with this bra to flaunt your edging cleavage? Well, it all begins with a good, low-plunging camisole. We personally love this simple, drapey piece from Aritzia. It just floats on the body. And don't forget about all those side cut-out dresses, as a lot of them are made to reveal the side boob. And if you're not into side cleavage, then that's totally OK too. So three cheers to ASOS and their endless supply of over-the-top clothing picks! Follow Huffington Post Canada Style on Pinterest, Facebook and Twitter!