As Australians watch from the sidelines of social media while Malcolm Turnbull and Bill Shorten battle it out in the longest election campaign in Australian history, it appears many still haven't picked a side yet. Or another for that matter.
New research from Twitter reveals almost six in ten Twitter users have not decided who they will vote for on July 2, with 56 percent still waiting to be won over by a candidate.
The Coalition and Labor are neck and neck on Twitter with each party holding 33 percent of voters' support on the social media platform. Green supporters on Twitter stand at 14 percent.
Jonathon Harley, Director of Media Partnerships at Twitter, said there are effectively "millions of votes up for grabs".
"Information is the currency of democracy and Twitter is the place where democracy is at its richest in the 2016 election," Harley told The Huffington Post Australia.
Fifty nine percent of Twitter users say they reevaluate their views through tweets from politicians, journalists or other voters on the social media platform.
And Harley's advice for politicians trying to win over swinging voters for the next five weeks? Be authentic.
Foreign Minister Julie Bishop has "taken emoji discourse to a completely higher level" and Labor's Anthony 'Albo' Albanese is another MP Harley said is comfortable in the online space and just "gets it".
"There's been a huge spike in video usage this election," Harley said.
"Politicians have realised that a raw 'in-the-moment' authentic video on the campaign trail -- whether it's in the car or on the bus -- takes the voter inside their world and that is what really connects.
Here are some of the small social media victories on the campaign trail.
"Nice to see you Bro" - Opposition Leader Bill Shorten visits Westfield Penrith https://t.co/6qkWNTDZYY— ellinghausen (@ellinghausen) May 20, 2016
The cutest guide to tax avoidance...https://t.co/GsMRvNfB2f— Sam Dastyari (@samdastyari) May 12, 2016
This melted me. The Buddy Bench at Benton Jnr (Dunkley). Where kids sit at recess if they have no one to play with. pic.twitter.com/4yrZ4GLN2V— Sam Dastyari (@samdastyari) May 27, 2016
Well, this one was technically on TV but went viral nevertheless.