Opposition Leader Bill Shorten says a Labor government would ramp up the amount of women's sport on television, promising to broadcast an extra 500 hours on free-to-air TV.
Speaking on Sunday, Shorten said female athletes deserved the same exposure as their male counterparts and insisted that Labor was committed to increasing television time for women's sport.
"A Labor government if elected will fund an extra 500 hours of live coverage of women's sport on television," he told reporters in Canberra.
Bill Shorten has arrived for his women's sport announcement. He's suitably impressed by this young sportswoman. pic.twitter.com/FsIz3R18Q4— Liz Burke (@lizeburke) May 29, 2016
"We are doing this because we believe that our women athletes deserve comparable coverage to our male athletes."
The announcement is part of a reported $21 million Labor commitment for sport made as Shorten and Prime Minister Malcolm Turnbull gear up for Sunday night's leaders' debate.
The coalition is expected to pledge a further $60 million for a scheme providing structured sporting activities in schools.
Turnbull pledges $60m boost for school sport: A program aimed at combating child obesity will get a $60 million... https://t.co/d4kShcb4hR— Townsville Buzz (@townsvillebuzz) May 29, 2016
Shorten said Labor's TV plan was about honouring female excellence in sport.
"We are doing this because we believe that our women athletes deserve comparable coverage to our male athletes. We have a great sporting story of Australian women athletes," Shorten said.
"It is a great and wonderful story, but at the moment, what happens is of all the sporting coverage on television, only 7 percent is of women."