Collingwood chief Eddie McGuire has been taken to task on social media for controversial comments he made about sports journalist Caroline Wilson on radio.
McGuire's comments were reportedly aired on the Triple M radio station last week and have been brought to light by journalist Erin Riley.
In the recording, McGuire appears to quip about drowning Wilson, a Fairfax Media journalist.
"In fact I reckon we should start the campaign for a one-person slide next year. Caroline Wilson. And I'll put in ten grand straight away, make it twenty. And if she stays under, fifty. What do you reckon guys?" McGuire says at one point.
Laughter is heard throughout the recording suggesting that those involved considered the comments funny.
While the comments are said to have been aired on Monday, they were minimally reported at the time.
McGuire has been sought for comment via Collingwood Football Club.
The comments have surfaced on the same weekend as the AFL held a White Ribbon fixture aimed at raising awareness of domestic violence and violence against women.
Just last week, 8 female teams for the first year of the AFL national women's league were announced, including a Collingwood side.
Social media on Sunday has reacted with venom to the comments.
The lad culture exhibited by Carey, McGuire & Co is why I switch off the footy and associated commentary #eddiemcguire
— Seán Wright (@SeandBlogonaut) June 19, 2016
It's not the first time that McGuire has made controversial comments in public, with the high-profile media personality previously criticised over claims of racism.