It didn't take long for Menulog and Fedora to become a part of the Aussie vocab and now, Yello is hoping to do the same except this time on the other side of the fence, by offering restaurants a home delivery platform of drivers.
Co-founders Steve Fanale and Johnny Timbs founded Yello after seeing first-hand the high turnover of delivery drivers while operating two Crust Pizza outlets in Sydney's eastern suburbs.
The concept: Restaurants and cafes post delivery shifts to Yello's platform, where drivers then pick up a shift. Basically, restaurants book drivers "Uber" style.
But there are also "roaming shifts": whereby a restaurant may only need help with one or two deliveries -- and that's where Yello can alleviate the pressure -- by offering a driver to pick up those extra jobs.
It is a startup and there are so many different directions that we're constantly going in so my role changes every day.
University student Georgina McMenamin first met Timbs when he employed her as a delivery driver at Crust Pizza and now, McMenamin is part of a growing community of millennials swapping a regular part-time uni job for the startup world.
While she no longer has "delivery driver" as her title, McMenamin holds a firm place as Yello's driver manager and is responsible for coordinating and managing the extensive community of 1,600-plus delivery drivers.
"It is a start-up and there are so many different directions that we're constantly going in so my role changes every day," McMenamin told The Huffington Post Australia.
"Some days I'll be looking at creating a marketing campaign for uni students and then other days I'll be focusing on the drivers," McMenamin said.
It's great to be a part of something that's still in its infancy yet growing so fast that I can help shape.
McMenamin is studying a Bachelor of Media majoring in media and public relations and said Yello has enabled her to get a taste of different parts of the startup industry.
"My brother was pretty angry that I got a job quite easily, before I'd even finished uni and without having to do an internship. It's great to be a part of something that's still in its infancy yet growing so fast that I can help shape," McMenamin said.
With Grumpy Doughnuts, Mad Pizza and Miss Chu on board, as well as 50 other restaurants in New South Wales, Yello's next step is to expand to Melbourne.