For some, scrolling through a Facebook News Feed is the modern day equivalent of clicking through television channels with a remote control.
That analogue is about to become a bit more explicit: ABC News announced Monday morning that it will use the social network to stream live video coverage of the 2016 presidential election 24 hours a day during the Republican and Democratic National Conventions.
ABC will program video content specifically for audiences on Facebook. On Monday, for example, ABC’s “This Week” broadcast a live, 12-minute interview with Trevor Noah of “The Daily Show” via the social network.
Variety has more details on how this new streaming project will work:
ABC News ... said it will have 24-hour live coverage across a variety of [Facebook] pages. Throughout each day and between the speeches in primetime, ABC News’ curated Facebook feed will provide live video of on-the-scene interviews, protests and other breaking news.