When fashion designers shoot in Australia, it's not the lush landscapes they generally go for.
Instead it's this rugged country's salt flats, red sands and desserts that make for stunning backdrops.
For Witchery's latest campaign launched this week, they went for Sturt Lake by the Gawler Ranges in South Australia.
Here it is sans models.
Then there's merino wool group Woolmark's extravagant photoshoots, like this one at The Pinnacles in Western Australia.
And here they are au naturel.
Still with Woolmark is this stunning 2008 shoot in the Kimberley by photographer Georges Antoni.
We don't know where exactly this shot was taken, but you could pretty much take your pick of the sparse coastline in The Kimberley.
Then there's InStyle's covershoot with Jessica Mauboy that made pretty much all of us want to take the next flight to Alice Springs.
It's hard to take a bad photo in Australia's red centre.
Model Jennifer Hawkins lit up El Questro station for Myer, that surely added the West Australian location to a few people's bucket lists.