26/07/2016 1:40 AM AEST | Updated 29/07/2016 5:38 AM AEST

Of Course Kanye West Is The Star Of The New Balmain Campaign

And he's wearing a pretty familiar outfit.

Jamie McCarthy via Getty Images
NEW YORK, NY - FEBRUARY 11: (L-R) Khloe Kardashian, Lamar Odom, Kris Jenner, Kendall Jenner, Kourtney Kardashian, Kanye West, Kim Kardashian, Caitlin Jenner and Kylie Jenner attend Kanye West Yeezy Season 3 on February 11, 2016 in New York City. (Photo by Jamie McCarthy/Getty Images for Yeezy Season 3)

It doesn’t get much more on-brand than this. 

Kanye West, a proud member of the #BalmainArmy, has once again landed an ad campaign for the French fashion house. 

In first images, he stars separately from Kim Kardashian, who features in other photos from the campaign released Thursday

Posing alongside supermodel Joan Smalls, West appears in the first released photo wearing a shredded, studded denim look similar to his “best dressed”-winning Met Gala ensemble. The shot appears to be the first in a series, as the brand teased out a cryptic “BE READY” video just minutes after releasing the image above. 

West, who recently inked a serious deal with Adidas, pretty much epitomizes the caption Balmain’s creative director Olivier Rousteing typed when he posted the photo of West and Smalls. “MUSIC MEETS FASHION,” he wrote.

The entire Kardashian/Jenner contingent has deep ties to Balmain, from matching family wardrobes to ad campaigns to plenty of runway shows. We have a feeling there will be plenty more for us to keep up with in the near future. 

Balmain x H&M

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