When Donald Trump recruited Steve Bannon, the executive chairman of conservative news site Breitbart News, as his new campaign CEO, the Twittersphere lit up with commentary.
Steve Bannon copped a deluge of online abuse, only it wasn't that Steve Bannon.
For the record, Trump-supporting Bannon tweets via @StephenBannon. The other Steve Bannon is just a regular golf dad from the UK.
There was at least one sympathetic voice in the crowd -- that of Peter Dutton. Not the Federal Immigration Minister of Australia, but a guy living in Queens, New York.
Mistaken identity on Twitter is a common phenomenon. Aussie swimmer Mack Horton riled up Chinese supporters with his pointed doping comments directed at Sun Yang at the Rio Olympic Games. Englishman Mark Horton also got a ton of hate tweets.
Earlier last week in amid the census crash, frustrated Australians vented to @abs. The account owner is American Andrei Soroker, CEO for startup Sameroom.io. He's added "not Australian Bureau of Statistics" to his bio but still likes the handle.
— Andrei Soroker (@abs) August 10, 2016
"I find it interesting and kind of alarming that so many people don't understand how Twitter works -- the seemingly trivial concepts behind mentions and hashtags are daunting for so many," Soroker said to Mashable Australia.
"One of the faces of ever-growing digital divide, I suppose."
Think before you mention, tweeters.