Dedicating the video wouldn't be an unusual thing for Sia to do. Following the tragic shooting, the singer dedicated a performance of her song "Titanium" to the LGBTQ community. As she sang lyrics like, "You shoot me down, but I won't fall, I am titanium," she was overcome with emotion and struggled to get through it. The result was one of the most emotional performances we've seen from the singer.
Sia has yet to comment on the meaning behind "The Greatest" video. We have reached out to a representative for the singer for comment.
She did, however, retweet Vulture's story, which called the video a "haunting tribute to Orlando."