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First Look At The H&M X Kenzo Collection

A tough act to follow after Balmain.
Iman for H&M X Kenzo.
Iman for H&M X Kenzo.

On Friday, retailer H&M revealed their first look at the upcoming collection with French luxury house Kenzo. Following the crazy big success of their collection with Balmain, H&M have teamed up with Kenzo, founded by Japanese designer Kenzo Takada in 1970.

Known for fusing Asian and Japanese influence with a European asthenic, the Kenzo x H&M collection promises to be anything but boring.The collaboration comes at the right time, when the Kenzo label itself is enjoying a resurgence (particularly in Australia) with the popularity of the classic Kenzo jumper.

Chance The Rapper for H&M X Kenzo.
Chance The Rapper for H&M X Kenzo.

The campaign, shot by famous fashion photog Jean-Paul Goude, features Chance The Rapper, Iman, and Vietnamese rapper Suboi. In addition to the first-release images three short films have been created by Swedish director Max Vitali, featuring interviews with the three celebrity faces.

Suboi for H&M X Kenzo.
Suboi for H&M X Kenzo.

The full KENZO x H&M campaign will debut from October 17, adding Rosario Dawson, Ryuichi Sakamoto, Chloë Sevigny and Xiuhtezcatl Martinez to the slew of celeb faces. The KENZO x H&M collection will be available worldwide from November 3.

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