22/09/2016 12:12 AM AEST

You Won't Find A Dog Who's Worse At Hide-And-Go-Seek Than This One


This dog’s hide-and-go-seek defeat is the internet’s entertainment victory.

Adorable Niko appears to be truly lost while trying to find his person. Has canine cluelessness ever been so endearing? Don’t worry, pooch. You have company.

Photo galleryWorld's Ugliest Dog Contest 2016 See Gallery